Kindness Wins Courts: North Charleston
In partnership with the North Charleston Recreation Department and USTA South Carolina, Madison Keys and Kindness Wins revealed newly renovated tennis courts at the JV Morris Tennis Center on April 3, 2023. After the unveiling, Kindness Wins and USTA SC hosted a youth tennis clinic, the “Clinic for Kindness,” with support from other local tennis organizations such as Lowcountry Youth Tennis Association, Lowcountry Tennis Association and Third Serve Foundation.
Kindness Wins Day
Our annual #KindnessWinsDay social campaign turned charitable as we now raise money each September to help renovate community tennis courts in need. In 2022, we raised just shy of $20,000. In 2024, we awarded our first-ever #KindnessWinsDay $5000 Grant to the Denton Johnson Tennis Program in Central Florida.
Medal of Kindness
Since 2020, we have presented more than 25 Medals of Kindness to individuals in their local communities who have gone above and beyond to make a difference.
In March 2024, the Charleston Open hosted a Pro-Am to benefit Kindness Wins! Madison Keys joined an amazing group of fellow WTA stars and amateurs to raise $75,000 that was then distributed to two separate projects, Courting Kids and The Reese Brantmeier Project.
Kindness Wins Pro-Am
Court of Dreams
In July 2022, Madison Keys hosted the Court of Dreams Celebration of Tennis in Charles City, Iowa. Getting back to her Midwest roots with a grass court exhibition match, Madison also hosted a mental health panel and junior tennis clinic, with all event funds benefitting Kindness Wins and the All Iowa Lawn Tennis Club Foundation.
Kindness Recycled
In June 2022, we partnered with Castle Rock High Noon and Castle Pines Rotary Clubs in Colorado to collect over 60 used bikes that were then fixed and given to kids who don’t have one.