Founded in 2020 by Grand Slam Champion Madison Keys, Kindness Wins is a nonprofit dedicated to promoting kindness to youth, kindness to self and kindness to others in times of struggle.

The foundation supports youth access to sports, education and their own desires to make a difference and create a kinder world, always showing that #KindnessWins.

Donations will be granted through the Quad Cities Community Foundation in Bettendorf, Iowa by recommendations from Madison and her team to nonprofit projects and organizations.