“Kindness comes in all shapes and sizes and ways.”
~ Madison Keys
A native of Rock Island, Illinois, Madison Keys is a Grand Slam finalist (2017 US Open), five-time Grand Slam semifinalist (2023 US Open, 2022 Australian Open, 2018 Roland Garros, 2017 US Open and 2015 Australian Open), and holds seven WTA titles.
Madison has achieved a career-high ranking of No. 7 in the world. Following her work with her first nonprofit, Fearlessly Girl, Madison wanted to expand her reach to create a kinder world across all genders, ages and races, and re-launched her charity initiative as Kindness Wins in 2020.
Madison's goal is to use her global platform to spread kindness through her words and exemplify kindness through her charitable actions.
Our Founder
“Kindness doesn’t have to be something super big. It can be the smallest thing, something super thoughtful. If we start trying to highlight that, it can help overtake the negativity we see in our day-to-day lives.”
~ Madison Keys
Our President
Christine Keys is a graduate of DePaul College of Law in Chicago, Illinois and is licensed to practice law in Illinois and Iowa. She was an owner and partner of a law firm from 1995-2020. In 2020, she joined Winstein, Kavensky, & Cunningham so she could have more time to manage Kindness Wins.
She now serves as the President of Kindness Wins, alongside her daughter. Christine has three daughters - Madison, Montana, and Hunter.
“No one knows me better than my mom. So when I had to hire someone to run my charity, Kindness Wins, I couldn’t think of a better person. My mom is the President of Kindness Wins, handling all of the fundraising and charitable outreach we do, and she knows exactly what I’m passionate about when it comes to helping others!”
