Our Founder

A native of Rock Island, Illinois, Madison Keys is a Grand Slam Champion (2025 Australian Open), Grand Slam Finalist (2017 US Open), and holds 10 WTA titles.

Having achieved a career-high ranking of No. 6 in the world, Madison set her sights off the court on creating a kinder world across all genders, ages and races, and launched her charity initiative as Kindness Wins.

Madison's goal is to use her global platform to spread kindness through her words and exemplify kindness through her charitable actions.

  • “I think [tennis] opens a lot of doors and builds a lot of really great characteristics and I think the more kids playing tennis the better"

    Madison Keys

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Our President

Christine Keys is a graduate of DePaul College of Law in Chicago, Illinois and is licensed to practice law in Illinois and Iowa. She was an owner and partner of a law firm from 1995-2020. In 2020, she joined Winstein, Kavensky, & Cunningham so she could have more time to manage Kindness Wins.

She now serves as the President of Kindness Wins, alongside her daughter. Christine has three daughters - Madison, Montana, and Hunter. 

“No one knows me better than my mom. So when I had to hire someone to run my charity, Kindness Wins, I couldn’t think of a better person. My mom is the President of Kindness Wins, handling all of the fundraising and charitable outreach we do, and she knows exactly what I’m passionate about when it comes to helping others!”